When did treehugger.com become so hideous?

Good god.  Look at this.  trehugger.com has become a jumble of crap.  It hurts my brain to try to sort out what it is I'm supposed to be looking at.  Was it always this way?  Seems like I remember it being a good-looking site.

All the Web 2.0 whitespace has been replaced by ads and social networking claptrap.