I saw large realistic chocolate skulls and thought it was a great idea. Using chocolate which originated in what is now Mexico to create skull candy which is used for Dia de los Muertos celebrations. Awesome!
Cucumbers are squash. Cucumber and squash are cucurbits, whatever. No matter what you call the dang things, they are growing like crazy!
The story is pretty light on specifics (Were they successful? How long did the challenge last?) and in fact seems kind of phony, but I like the idea. I'm reasonably certain that our weekly food budget is not far off this mark, mainly because we stopped going out to eat all the time.